Make a Lasting Impact:

Despite the United Way transition from a fundraising organization to a community impact organization, one of the most visible activities remains the workplace campaign.  While many companies do conduct a workplace campaign, there is always potential to increase the number of companies participating.  By understanding employers perceptions and needs, a United Way can increase the number of companies holding a campaign, and therefore increase the number of donors contributing annually. 

Your United Way can guide this process with an Employer Survey from Perspectives Consulting Group, Inc.  The Employer Survey will:

• Develop focused plans to market the workplace campaign to interested employers based on comprehensive and organized information
• Understand how to maximize relationships with major employers
• Improve workplace campaign participation with major employers in all sectors
• Pinpoint local employers who are willing to hold a workplace campaign
• Target the leading issues preventing local employers from conducting an annual workplace campaign 

If your United Way wants to increase the number of employers conducting workplace campaigns, the Employer Survey is the most effective and efficient method you can use to identify potential employers. United Ways that make an effort to understand their local employer’s needs through the Employer Survey will appreciate the benefits in their annual campaign for many years to come.


Use Our Proven Method:

The Employer Survey is based on a comprehensive survey of your local employers. Since the information needs are different for every United Way, we focus on identifying and providing relevant information for your United Way using a customized survey.

The survey process begins by meeting with your United Way to identify the survey objectives.  The survey is then developed to address those objectives and meet generally accepted survey practices.  Most employer surveys are conducted by telephone as this method provides the most statistically accurate sample. Surveys average about ten minutes in length, and take approximately three weeks of interviewing to complete.  

Surveys provide your United Way with essential information to create a positive relationship with local employers.  Surveys can be conducted with local major employers to supply your United Way with thorough information.

The survey process starts by meeting with your United Way to identify the issues of concern, and form the survey objectives.  The survey is then developed to address those issues and meet generally accepted survey practices. Most surveys are conducted by telephone as this method provides the most statistically accurate sample.

Once the information is obtained, Perspectives Consulting Group, Inc. analyzes the information and provides an easy-to-read, easy-to-use report. When developing the Employer Survey, we reveal the critical information that will make a difference in your United Way’s understanding of employer awareness, perception, and willingness to hold a workplace campaign.

To help your United Way fully utilize the results of the Employer Survey, we will meet with your United Way staff to discuss the recommendations and next steps for action.