Make a Lasting Impact

United Ways are challenged with a sluggish economy, increasing numbers of nonprofit organizations, places donor dollars are distributed, and the need to reach a select group of donors in a more progressive way.  An active community investor is someone who cares about the community and is actively engaged in improving it. They invest $500 or more per year to local charity and are active in community work (e.g., volunteering, giving blood).

Your United Way can increase donations, attract, and target new donors through an active community investor study from Perspectives Consulting Group, Inc. The active community investor study will:

• Increase donations to your United Way by understanding the level of awareness of the United Way mission
• Attract new donors by learning why current donors contribute to your United Way and why active community investors are not contributing to your United Way
• Increase donor loyalty to your United Way by evaluating the importance of community issues addressed by your United Way
• Enhance your donor’s experience with your United Way by measuring active community investor’s satisfaction with the recent campaign
• Grow your donor’s “share of wallet” to your United Way through discovering their donation plans for your United Way and other charities
• Target new donors by using basic demographic information about your current United Way donors and potential donors
• Expand knowledge of your United Way among active community investors by learning where and how donors get information about your United Way

If your United Way needs to increase donations and grow, the active community investor study is the most effective and efficient method your United Way can use to move forward with continuing success. United Ways that make an effort to reach out to potential donors are rewarded with return on investment that benefits their United Way for many years to come.


Use Our Proven Method

The active community investor study is based on a comprehensive survey of active community investors. Since the information needs are different for every United Way, we focus on identifying and providing relevant information for your United Way using a customized survey.

The process starts by meeting with your United Way to identify the issues of concern, and form the survey objectives. The survey is then developed to address those issues and meet generally accepted survey practices. Most community surveys are conducted by telephone as this method provides the most statistically accurate sample. Surveys average about five minutes in length, and take approximately two weeks of interviewing to complete.   

Perspectives Consulting Group, Inc. analyzes the surveys to develop an easy to read, easy to use report with specific recommendations and conclusions.

When developing the report, we reveal the critical information that will make a difference in attracting, retaining, and growing donors for your United Way.

To help your United Way fully utilize the results of the active community investor study, we will meet with your United Way staff to discuss the recommendations and next steps for action.
 
Typically, an active community investor study takes approximately 12 weeks to complete, and is normally conducted before or after your campaign.

Perspectives Consulting Group, Inc. has developed the active community investor study to meet the special needs of United Ways. We have worked with United Ways across the United States conducting donor research, and understand the challenges facing United Ways. We integrate our efforts with United Way programs such as the community impact agenda, branding initiative, and outcome measurement.

Active Community Investor Case Study