In addition to our market research and strategic planning services, Perspectives Consulting Group, Inc. also provides information based on our research and strategic planning experience with nonprofit, educational, United Way, and religious organizations.  We use real-life research surveys and results as examples to illustrate key points of the presentation to provide recommendations on a variety of topics.  Our recent presentations include:

2007 POW Conference
“Understanding Your Community: What You Must Know and You Benefit”

2007 Open Arms Institute                                                                               
“Market Research – Don’t Start Without It!”

For those who are considering building a child care facility, a feasibility study can provide valuable insight into the effect of such factors such as: location, safety and religious affiliation. “Market Research—don’t start without it” draws from research conducted with 29 Missouri Synod Lutheran churches to understand the critical factors that will determine the success of your child development center.

2007 Michigan School Public Relations Association Conference
“Exploring Educational Accountability with Parents and the Community”

Research demonstrates that cultivating trust, acting responsively, and communicating student preparation improves the accountability in many areas of school districts. “Exploring Educational Accountability with Parents and the Community” reveals that improving accountability will only come from a district-wide effort that involves everyone from teachers to the school board.

2007 Michigan North Central Association Fall Conference
“Exploring Educational Accountability with Parents and the Community”

2007 Marriage Matters Jackson, Keynote speaker
“Addressing the results of the Jackson County Marriage Survey”

“Addressing the results of the Jackson County Marriage Survey” is a presentation of a survey that was conducted in the Jackson county area that sought to understand the higher divorce rates in Jackson County. This study evaluates the opinions and perceptions of Jackson County residents relating to the circumstances leading to divorce. 

2007 Michigan Nonprofit Association SuperConference
“The Donor Experience:  How to Deliver a Positive Experience that Attracts, Inspires, and Retains Donors?”

If you have ever wondered why some donors only contribute to your organization once, then you will want to attend this session!  The Donor Experience: How to Deliver a Positive Experience that Attracts, Inspires, and Retains Donors is based on nonprofit research studies and strategic planning conducted for nonprofits by Perspectives Consulting Group, Inc.  Learn the importance of the donor experience to your organization and how to develop a simple plan for delivering positive donor experiences – insuring your long-term fundraising success. 

Western Michigan University Public Relations/Program Development
“Research techniques for PR campaigns”

Public relations campaigns depend on building the awareness and perception of the organization. “Research Technique for PR campaigns” examines the benefits of conducting market research to focus on public relations campaigns.

2006 Jackson County Association of School Boards and Jackson County Superintendents Association: Annual Dinner Meeting (Keynote speaker)
“What Parents and Community Expect and Value from Schools – Results of Recent Survey”

“What Parents and the Community Expect and Value from Schools” draws attention to school districts and communities emphasizing the importance of topics such as: trust and accountability, and community engagement. The presentation drew information from Community Educational Accountability study, and demonstrated how the community is informed about school districts and differences in opinions between the community and parents.

2006 Michigan Association of School Administrators Midwinter Conference
“Exploring Educational Accountability with Parents and the Community”

Research demonstrates that cultivating trust, acting responsively, and communicating student preparation improves the accountability in many areas of school districts.  “Exploring Educational Accountability with Parents and the Community” reveals that improving accountability will only come from a district-wide effort that involves everyone from teachers to the school board.

2006 Michigan Nonprofit Association SuperConference
“Donors and the Community:  What You Must Know and How You Benefit”

“Donors and the Community:  What You Must Know and How You Benefit” teaches the importance of effective communication between donors and an organization. Research studies found that increased communication leads to a lasting relationship between the organization and a donor.

2006 Michigan Association of Senior Centers Conference                       
“More than Just Awareness: Aligning Perception with Reality for Senior Centers”

Research has shown that the word “senior center” gives off many misperceptions of what a senior center actually is. More than Just Awareness: Aligning Perception with Reality for Senior Centers” draws on dozens of research studies to improve the marketing, communication, and fundraising activities of senior centers.

2006 GVSU Nonprofit Executive Morning Series                                             
“Community Awareness and Perception: not just nice to know, you need to know!”

“Community Awareness and Perception: Not just nice to know, you need to know” examines the importance of non-profit organizations building relationships with donors and the community. Dozens of research studies were compiled to show how community information can transform your marketing, communication, and fundraising activities.

2006 Open Arms Institute                                                                               
“Market Research – Don’t Start Without It!”

For those who are considering building a child care facility, a feasibility study can provide valuable insight into the effect of such factors such as: location, safety and religious affiliation. “Market Research—don’t start without it” draws from research conducted with 29 Missouri Synod Lutheran churches to understand the critical factors that will determine the success of your child development center.

2006 Jackson County Association of School Boards and Jackson County Superintendents Association: Annual Dinner Meeting (Keynote speaker)
“What Parents and Community Expect and Value from Schools – Results of Recent Survey”

“What Parents and the Community Expect and Value from Schools” draws attention to school districts and communities emphasizing the importance of topics such as: trust and accountability, and community engagement. The presentation drew information from Community Educational Accountability study, and demonstrated how the community is informed about school districts and differences in opinions between the community and parents.

2005 Michigan School Public Relations Association
“Using Research to Communicate Effectively”

Research has shown that to improve the value and expectations of the school district, parents need to be more informed about issues facing schools. “Using Research to Communicate Effectively” through evaluating the Community Educational Accountability study, showed the variation in opinions among the community and parents.

2005 Michigan Association of School Administrators Midwinter Conference
“Exploring Educational Accountability with Parents and the Community”

Research has shown that improved perception of a school district can come from keeping parents more informed. Through evaluating the Community Educational Accountability study, “Exploring Educational Accountability with Parents and the Community” showed the differences in opinion among the community and parents.

To request a presentation, please fill out the “Request for Presentation” form (Adobe Acrobat Reader required) and return to:

Perspectives Consulting Group
P.O. Box 496
Paw Paw, MI 49079