In addition to our market research and strategic planning services, Perspectives Consulting Group, Inc. also provides information based on our research and strategic planning experience with nonprofit, educational, United Way, and religious organizations. We use real-life research surveys and results as examples to illustrate key points of the presentation to provide recommendations on a variety of topics. Our recent presentations include:

2009 Open Arms Institute
“Market Research – Don’t Start Without It!”
For those who are considering building a child care facility, a feasibility study can provide valuable insight into the effect of factors, such as: location, safety and religious affiliation. “Market Research – Don’t Start Without It!” draws from research conducted with 40 Missouri Synod Lutheran churches to understand the critical factors that will determine the success of your child development center.

2009 United Way Association of South Carolina
“Donor & Community Research: Implications for United Way Success”
A unique opportunity to learn from the results of over 60 research studies completed for United Ways. Topics include: finding and keeping donors, increasing donations, Live United and Give-Advocate-Volunteer, awareness and perception, community impact, and informing for campaigning.

2009 United Way of Pennsylvania
“Donor & Community Research: Implications for United Way Success”
A unique opportunity to learn from the results of over 60 research studies completed for United Ways. Topics include: finding and keeping donors, increasing donations, Live United and Give-Advocate-Volunteer, awareness and perception, community impact, and informing for campaigning.

2009 Michigan Association of United Ways
“Donor & Community Research: Implications for United Way Success”
A unique opportunity to learn from the results of over 60 research studies completed for United Ways. Topics include: finding and keeping donors, increasing donations, Live United and Give-Advocate-Volunteer, awareness and perception, community impact, and informing for campaigning.

2009 United Way State Associations National Meeting
“Research Trends Impacting United Ways”
A presentation and discussion of issues impacting United Ways based on recent research trends. Specific discussion of community impact, donors and donations, including research findings and implications.

2009 Michigan Nonprofit Superconference
“Attracting and Keeping Donors: What you MUST Tell Your Donors”
"Attracting and Keeping Donors: What You MUST Tell Your Donors” is based on nonprofit research studies and strategic planning conducted for nonprofits by Perspectives Consulting Group, Inc. Learn about the differences between what you must say to keep donors and what you must say to attract donors. Ensure that your marketing, communication, and fundraising activities include information essential to creating a positive donor experience. 

2009 Nonprofit Management Conference
“Donors and the Community: What You Must Know, and How You Benefit”
If you ever wondered how information about your donors and community could benefit your organizations, this session uses research findings to transform your marketing, communication, and campaign activities – improving your effectiveness and efficiency.

2008 Open Arms Institute
“Market Research – Don’t Start Without It!”
For those who are considering building a child care facility, a feasibility study can provide valuable insight into the effect of factors, such as: location, safety and religious affiliation. “Market Research – Don't Start Without It!" draws from research conducted with 29 Missouri Synod Lutheran churches to understand the critical factors that will determine the success of your child development center.

55th Annual NSPRA Conference
"Building a Strong Foundation for Students: How Research Can Improve the Value of Education in School"
Learn what some high school graduates feel about the value of their education and how it has prepared them for the future. Gain an understanding about how parents and the community feel about student performance, communication, and school improvement. See how research makes communication easier and more effective, and learn how to develop a simple plan to improve accountability through communication.

2008 NCA Annual Conference
"Mission Possible: Improving Student, School and District Performance"
Find out from the latest research on what parents and the community expect and value from our schools. The results of a recent survey of nearly 3,000 parents and community members in seven Michigan districts will be discussed.

2007 POW Conference
“Understanding Your Community: What You Must Know and You Benefit”
Explore how community members perceive recreation centers and the programs they have to offer. “Understanding Your Community: What You Must Know and You Benefit” draws on dozens of research studies to improve the marketing, communication, and branding for recreation centers.

2007 Open Arms Institute
“Market Research – Don’t Start Without It!”
For those who are considering building a child care facility, a feasibility study can provide valuable insight into the effect of factors, such as: location, safety and religious affiliation. “Market Research – Don't Start Without It!" draws from research conducted with 29 Missouri Synod Lutheran churches to understand the critical factors that will determine the success of your child development center.

2007 Michigan School Public Relations Association Conference
“Exploring Educational Accountability with Parents and the Community”
Research demonstrates that cultivating trust, acting responsively, and communicating student preparation improves the accountability in many areas of school districts. "Exploring Educational Accountability with Parents and the Community” reveals that improving accountability will only come from a district-wide effort that involves everyone from teachers to the school board.

2007 Michigan North Central Association Fall Conference
“Exploring Educational Accountability with Parents and the Community”
Research demonstrates that cultivating trust, acting responsively, and communicating student preparation improves the accountability in many areas of school districts. "Exploring Educational Accountability with Parents and the Community” reveals that improving accountability will only come from a district-wide effort that involves everyone from teachers to the school board.

2007 Marriage Matters Jackson, Keynote speaker
“Addressing the results of the Jackson County Marriage Survey”
“Addressing the results of the Jackson County Marriage Survey” is a presentation of a survey that was conducted in the Jackson county area that sought to understand the higher divorce rates in Jackson County. This study evaluates the opinions and perceptions of Jackson County residents relating to the circumstances leading to divorce. 

2007 Michigan Nonprofit Association SuperConference
“The Donor Experience: How to Deliver a Positive Experience That Attracts, Inspires, and Retains Donors”
If you have ever wondered why some donors only contribute to your organization once, then you will want to attend this session!  The Donor Experience: How to Deliver a Positive Experience That Attracts, Inspires, and Retains Donors" is based on nonprofit research studies and strategic planning conducted for nonprofits by Perspectives Consulting Group, Inc. Learn the importance of the donor experience to your organization and how to develop a simple plan for delivering positive donor experiences – ensuring your long-term fundraising success. 

Western Michigan University Public Relations/Program Development
“Research Techniques for PR Campaigns”
Public relations campaigns depend on building the awareness and perception of the organization. “Research Technique for PR Campaigns” examines the benefits of conducting market research to focus on public relations campaigns.

2006 Jackson County Association of School Boards and Jackson County Superintendents Association: Annual Dinner Meeting, Keynote speaker
“What Parents and Community Expect and Value from Schools – Results of Recent Survey”
“What Parents and Community Expect and Value from Schools” draws attention to school districts and communities emphasizing the importance of topics, such as: trust and accountability, and community engagement. The presentation drew information from the Community Educational Accountability Study, and demonstrated how the community is informed about school districts, and differences in opinions between the community and parents.

2006 Michigan Association of School Administrators Midwinter Conference
“Exploring Educational Accountability with Parents and the Community”
Research demonstrates that cultivating trust, acting responsively, and communicating student preparation improves the accountability in many areas of school districts. "Exploring Educational Accountability with Parents and the Community” reveals that improving accountability will only come from a district-wide effort that involves everyone from teachers to the school board.

2006 Michigan Nonprofit Association SuperConference
“Donors and the Community: What You Must Know and How You Benefit”
“Donors and the Community: What You Must Know and How You Benefit” teaches the importance of effective communication between donors and an organization. Research studies found that increased communication leads to a lasting relationship between the organization and a donor.

2006 Michigan Association of Senior Centers Conference
“More Than Just Awareness: Aligning Perception with Reality for Senior Centers”
Research has shown that the word “senior center” gives off many misperceptions of what a senior center actually is. "More Than Just Awareness: Aligning Perception with Reality for Senior Centers” draws on dozens of research studies to improve the marketing, communication, and fundraising activities of senior centers.

2006 GVSU Nonprofit Executive Morning Series
“Community Awareness and Perception: Not just nice to know, you need to know!”
“Community Awareness and Perception: Not just nice to know, you need to know!” examines the importance of nonprofit organizations building relationships with donors and the community. Dozens of research studies were compiled to show how community information can transform your marketing, communication, and fundraising activities.

2006 Open Arms Institute
“Market Research – Don’t Start Without It!”
For those who are considering building a child care facility, a feasibility study can provide valuable insight into the effect of factors, such as: location, safety and religious affiliation. “Market Research – Don't Start Without It!" draws from research conducted with 29 Missouri Synod Lutheran churches to understand the critical factors that will determine the success of your child development center.

2006 Jackson County Association of School Boards and Jackson County Superintendents Association: Annual Dinner Meeting, Keynote speaker
“What Parents and Community Expect and Value from Schools – Results of Recent Survey”
“What Parents and Community Expect and Value from Schools – Results of Recent Survey” draws attention to school districts and communities emphasizing the importance of topics, such as: trust and accountability, and community engagement. The presentation drew information from the Community Educational Accountability Study, and demonstrated how the community is informed about school districts and differences in opinions between the community and parents.

2005 Michigan School Public Relations Association
“Using Research to Communicate Effectively”
Research has shown that to improve the value and expectations of the school district, parents need to be more informed about issues facing schools. “Using Research to Communicate Effectively” through evaluating the Community Educational Accountability Study, showed the variation in opinions among the community and parents.

2005 Michigan Association of School Administrators Midwinter Conference
“Exploring Educational Accountability with Parents and the Community”
Research has shown that improved perception of a school district can come from keeping parents more informed. Through evaluating the Community Educational Accountability Study, “Exploring Educational Accountability with Parents and the Community” showed the differences in opinion among the community and parents.

To request a presentation, please fill out the “Request for Presentation” form (Adobe Acrobat Reader required) and return to:

Perspectives Consulting Group, Inc.
P.O. Box 496
Paw Paw, MI 49079