Overview

School feasibility studies provide information critical to evaluating the potential of a new school, based on a complete review of the market dynamics, services, customers, competition, and pricing. This information can be used to determine if a school is feasible, and if so, what type of school to build, services to offer, and pricing levels.

Since no two schools are the same, Perspectives Consulting Group, Inc. focuses on identifying and providing relevant information for each school using a customized research process. Our research process includes telephone interviews, contacting various local and state agencies, and researching the education industry as a whole. Once the information is obtained, Perspectives Consulting Group, Inc. analyzes the information and provides direction for making effective and efficient decisions.

School Feasibility Studies

Although each school under consideration is unique, generally, school feasibility studies profile five areas:

• Market Dynamics - General information on the education market
• Services - What type of education services are being sought out
• Customers - Who makes the educational decisions
• Competition - Who provides schools currently
• Pricing - What pricing levels are there for schools

Often, the most productive information is found by talking directly to customers and competitors in the market. Customized surveying and interviewing of customers and competitors provides enhanced information to meet the needs of the client. Perspectives Consulting Group, Inc. also uses information sources such as trade periodicals, databases, government statistics, news publications, and industry association reports to uncover basic information about the education industry.

School Feasibility Study Outline

The following outline lists information provided in a typical school study:

Market Dynamics

• Overall market size
• Market activity - growth/decline/stagnant
• Information about industry changes in your state

Services

• Types and usage of services
• Key attributes such as transportation, technology, special needs offerings, etc.
• Interest in potential new services
• Ranked importance of key attributes

Customers

• Satisfaction with current schools
• Current spending on services
• Willingness to switch schools
• Demographic information - age, income, ethnic background, etc.

Competition

• Primary competitors - number, names
• Types of services provided
• Number of students and openings

Pricing

• Customer price sensitivity
• Price levels and structures for current services