Overview

Perspectives Consulting Group, Inc. works with nonprofit organizations, providing you the information you need to better understand the perceptions and concerns of stakeholders. Our studies allow you to identify areas you would like to improve and can provide valuable information for your nonprofit organization.

Perspectives Consulting Group, Inc. has worked with nonprofit organizations, conducting surveys of stakeholders to meet the following information objectives:

• Understand the awareness and perceptions of how well the nonprofit organization fulfills its mission
• Examine why stakeholders support the nonprofit organization
• Evaluate the importance of issues to be addressed by the nonprofit organization

Since the information needs are different for every nonprofit organization, Perspectives Consulting Group, Inc. focuses on identifying and providing relevant information using a customized research process. Our research process includes developing a customized survey, contacting stakeholders identified by the nonprofit organization, and analyzing the results to help your nonprofit organization make effective and efficient decisions.

Stakeholder Surveys

Although the information collected for each nonprofit organization is unique, generally, stakeholder surveys examine four areas:

• Awareness and Perceptions – How much the stakeholder knows about the nonprofit organization and its services
• Communication Effectiveness – Where the stakeholder has seen or heard of the nonprofit organization
• Contribution and Support – Level of stakeholder donation and support
• Stakeholder Demographics – General information on stakeholders used for statistical purposes

The survey process begins by meeting with the nonprofit organization to identify the survey objectives. The survey is then developed to address those objectives and meet generally accepted survey practices. Once the survey is approved by the nonprofit organization the interviewing process begins. Analysis of the data and preparation of the report is completed within a few weeks after the interviewing process is completed. Once the report is completed, the staff of Perspectives Consulting Group, Inc. will present the survey results to the nonprofit organization. Most stakeholder surveys require between ten and twelve weeks to complete. The cost depends on the number of stakeholders surveyed and the length of the survey.

Stakeholder Survey Outline

The following outline lists topics that could be included on a stakeholder survey:

Awareness and Perceptions

• Knowledge of the nonprofit organization and the programs it funds in the community
• Knowledge of the nonprofit organization’s mission
• Overall opinion of the nonprofit organization

Communication Effectiveness

• Best methods to communicate information to stakeholders
• Marketing materials influence on stakeholder opinion
• Where stakeholder has seen or heard of the nonprofit organization

 Contribution and Support

• Approximate amount donated
• Motivation for increasing donation and/or support
• Reasons for supporting or donating to the organization
• How stakeholders would like to be thanked for their donation and/or support

 Stakeholder Demographics

• Age
• Employment status
• Ethnicity
• Gender
• Household income
• Years lived in area